Not just because it is fun. But because it is serious fun. We do not just build copies of the world as we know it. We use bricks to tap into known and unknown knowledge, and we use this knowledge to build metaphors and stories that help us understand our context, expand our imagination and see new solutions.
SERIOUS PLAY® WHEN
The LEGO® SERIOUS PLAY® Methodology can be used:
The method was created in response to important challenges facing the LEGO company in the midt 1990's. LEGO began exploring new ways to develop strategies. In cooperation with professors from IMD business school a new adaptive strategy, that included the use of LEGO elements as three-dimensional models of business issues and challenges, was developed.
What started as an internal strategy development at the LEGO company has since been introduced to the wider world as a community based business model. The methodology is today maintained and developed by The Association of Master Trainers. The Association has established global standards and provide guidance to certified facilitators.
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